76

For this client, we were asked to create several content series to help drive business in individual 76 Gas Stations, as well, as create overall awareness and engagement on their social channels.

76 Photo Album

This is what we’ve launched from on on-going legacy Photo Album Series. For 2019, we decided to give it a facelift from existing reversal film slide look-and-feel to Polaroid-like framing and photography. This content series has been successful in geo-targeting users to remind them of 76 stations near them.

CREDITS

Agency: Publicis Sapient
Group Creative Director: Toby Past
Creative Director: Stewart Roud
Senior Art Director: Terry Lee
Copywriter: Mathew Topolewski