Xbox partnered with Nike Air Jordan in a joint celebration of the All Star Game 2020. For the return of Air Jordan III’s classic silhouette, Nike created a custom elephant print shown on the console and the sneakers. A day before this announcement was to be made on Xbox’s social channels, an influencer unaffiliated with the agency had leaked the prized box set on Twitter forcing Air Jordan to cancel all marketing releases. It was very unfortunate to see the work of so many people crumble over a single tweet.

For a unique giveaway, Xbox collaborated with Nike and EA Madden and created custom shoes, tote bag, console, and controllers. This sweepstakes was announced on Xbox’s Facebook, Twitter, and Instagram and had fans participating from all around the world.

We created several photography stills and an Instagram Story animation to get the word out on these awesome goods and to hype the fans for the release of EA’s latest game, Madden 20.