BETTER THINGS: SEASON TWO

In preparation for the second season of Better Things, FX asked us to create content to help promote the show. From targeted video ads that went live on Facebook and Instagram, we also created Pinterest strips that captured the self-deprecating humor of the show. We worked very closely with Pinterest on this project, as they were also interested in doing an A/B test with us to get better analytics for themselves.

Art direction, design, animation.

CREDITS

Agency: Art Machine (Trailer Park)
Senior Art Director: Terry Lee
Copywriter: Meaghan Royce