PHILLIPS 66

Phillips 66 is an American multinational energy company based in Houston, Texas. We were tasked to help improve their image and create awareness of their various outreach programs and philanthropy. With everything they do, it was our job to show them engaging with their communities and their continuous effort to protect and preserve the planet while providing energy.

We created several content pillars for their global social channels and helped establish and promote their various partnerships and projects.

PHILLIPS 66 x HOUSTON ASTROS

To promote Phillips 66 sponsorship of the Houston Astros, every baseball season we’d create assets to show our support and to engage with their fans. Starting from assets leading up to baseball season to reactionary videos post-game from the point of view of the iconic Phillip 66 pump at Minute Maid Park, we were able to reach a broader audience.

THE SEASON IS HERE

This is a B-Roll we had taken of the stadium and it actually became a perfect announcement post. I edited these shots together and paired the infamous tune and chants of fans. The empty stadium brightly-lit and ready to go really got fans excited.

PREGAME: ASTROS’ VS. RED SOX

The Astros had previously lost to Red Sox the year before, and knowing this, we decided show our support for the Astros and to poke fun at the Sox. And it just so happens that the Red Sox also has some sort of a green monster as their mascot as well, just not as cute or charming as Orbit.

THE ASTROS PLAYBOOK

In their effort to promote literacy, Phillips 66 had several different projects throughout the years from donations to fun events. The most notable one would be their long standing partnership with the Houston Astros. For 2019, we pitched an animated series showcasing historical plays and players of the Astros, read by young students right in Houston.

My partner created about five to eight scripts based on significant moments while I put together the look & feel and the storyboards. We worked with school staff to remotely hold video auditions, and eventually I went down with a crew to shoot. It was really fun working with the kids, they were all so cute and eager to do their best. The director we acquired had previous experience working with kids, and he’s a dad, so he really helped make everything feel natural and authentic. The outfits I had pulled for them to wear looked so great on them juxtaposed to the corner of their library we made as our set. After I shipped off the footage to our in-house video editor with directions on color and audio, I created these 2D animations for him to slot in. I was able to finish two out of five videos before I left the company, and the rest were finished by another team in our San Luis Obispo office.

MIKE SCOTT’S NO HITTER

BAGWELL BECOMES THE HOME RUN KING

CREDITS

Agency: Publicis Sapient
Group Creative Director: Toby Past
Senior Art Director: Terry Lee
Writer: Mat Topolewski
Director: Doug Usher
Producer: Jeff Johnston
Video Editor: Carson Lund
Project/Account Manager: Stacey Barret

THINK LIKE AN ENGINEER

Phillips 66 actively helps STEM education to students by providing not only funds but also tools to make learning more accessible and fun. In line with their efforts, we pitched this series to help inspire students, parents, and educators to try these simple projects with us.

FINGER BOOMERANG

RING GLIDER

SPOONAPULT

COMMUNITY

Because it wasn’t feasible for our clients to send us out for every press shoot, we were often handed low quality images that were not necessarily shot by a professional photographer. To help make our social assets be more appealing, I created visual treatments to help uplift the visuals.

CREDITS

Agency: Publicis Sapient
Group Creative Director: Toby Past
Senior Art Director: Terry Lee
Writers: Mat Topolewski, Julianne Perry, Taylor Geas
Project Managers: Stacey Barrett, Matthew Johns